Positions we hold, stated plainly.
Short pieces on the decisions our clients weigh. No trend commentary. A position, the reasoning behind it, and what it means for the choice in front of you.

The security questionnaire you can't answer is a sales problem
When your biggest customer sends a security questionnaire you can't fully answer, the account is what's at risk. Here's who should own the response, what to say, and what not to promise.
Capstone Executives
October 26, 2026 · 6 min read

Your tech diligence report has 40 findings and no price. Send it back.
A deal team can't price a list of findings. Tech diligence should end in a figure: a cost range, a run-rate change, a timeline, and what it does to EBITDA and the price.
Capstone Executives
September 24, 2026 · 5 min read

Fractional, advisor, or full-time hire: most companies pick the wrong one
A fractional executive fits a seat that needs executive judgment but not forty hours. Below that, an advisor is enough. Above it, hire. Here's how to tell which you are.
Capstone Executives
August 11, 2026 · 6 min read

Most AI projects fail at the first question, and it isn't "which model?"
Most AI projects are doomed before anyone picks a model. The first question is whether the work is repetitive, high volume, and costly enough to be worth it. Most ideas fail that test.
Capstone Executives
July 16, 2026 · 6 min read

Your technology assessment came with a quote attached. That's the problem.
A firm that sells implementation can't give you a clean read on whether to implement. Why independence is the only thing that makes a technology assessment worth paying for.
Capstone Executives
June 2, 2026 · 5 min read
Have a decision that fits none of these cleanly?
Tell us the situation you are weighing. We will tell you whether it is work we should take, and how we would approach it.
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